The Genius Works by Peter Fisk
Business Strategy Review tarafından strateji ve pazarlama konusunda "en iyi yeni iş düşünürlerinden biri" olarak tanımlanan Peter Fisk'in en son makaleleri, vaka çalışmaları ve kitap özetleri..
Bnet Feature: Finding the upside in a downturn
Don't let the recession get you down. Lean times are a great opportunity to get more competitive and position your business for future growth.
Are you seeing red? When the economy hits a rough patch, companies are forced to retrench, cutting expenses and initiatives in order to bring the books back into balance. The short-term pressures are intense, which is why it’s easy to forget that downturns also provide a unique opportunity to strengthen the long-term position of your company in the marketplace. For the bold and the clever, tough times are an excellent time to build market share, recruit great talent, or launch new products and services that will power growth for years to come. Read on to learn how it’s done.
Bnet Feature: In the shadow of giants
Sure, only one company can be No. 1. But so what? Smaller firms have plenty of advantages — and they often outperform industry leaders. Here are four who are thriving in the shadows.
Bigger is almost always better when it comes to business — at least that’s the common belief. Big companies have more power over pricing. They get better deals with suppliers. They have more marketing might. And they can influence laws and regulations that their smaller rivals — those in their shadows — cannot. But smaller companies have advantages of their own: They’re nimble and can often act faster and more aggressively than their king-size competitors. Plenty of niche companies have carved out impressive and powerful businesses. The CEO of a competitor one-tenth, or even one-hundredth, the size of a dominant company often has to work in especially creative ways, and we can learn plenty from their maneuvers and strategies. In today’s tough market, a David-like slingshot may not be enough; you need an arsenal of unusual weapons. What follows are snapshots of four companies that are surviving — and thriving — in the shadows of far larger competitors.